Leave all the negotiations and closing details to the broker

Keith R. Gordon, Broker for 28 years in Florida. Benefit from Keith's extensive brokerage experience and contract negotiation skills. You will find peace of mind in knowing that your sale is in the best hands with Keith and his team. “I will work with you to draw out the best offer possible, handle all paperwork and close your home without a hitch. Read what past ADDvantage® clients have to say about working with me and my team.”


The best local agents to help sell your home

ADDvantage® has teamed up with the best local agents to help sell your home. Agents who are part of our Agent Activate® network have been hand picked by Broker Keith R. Gordon based on their high level of professionalism and experience. Our Agent Activate® Agents will show your home to buyers on a moment's notice and earn your offered buyer's agent commission. This saves you from paying a 6% commission. Your Agent Activate® agent represents the buyer and ADDvantage's broker, Keith R. Gordon, represents you in each transaction. In a perfect real estate world, all listings would be handled this way. ADDvantage®, as your listing agent, will receive only our low flat fee and closing fee. The Agent Activate® or any buyer's agent can earn your offered buyer's agent commission, typically 3%.


No real estate company offers better service, 8:00am-8:00pm 7 days a week

Customer support is our specialty at ADDvantage®. Many sellers prefer more control over their listing and we are the experts on delivering such an MLS listing. Doing business with ADDvantage® is not business as usual. Rather, we provide you the most advanced tools to communicate with us, view your listing activity and track our efforts. No real estate company offers better service and customer support than ADDvantage®–every day live, from 8am to 8pm. We hire only the best MLS Administrators in real estate to ensure your MLS listing is accurate and up to date in Realtor.com and the MLS. Editing your listing is just a few clicks away by accessing your Client Control Panel. Email confirmations are sent for receipt of and completion of all edits.


Professional ADDvantage™ - Full Service for Less

We list your home in your local Florida MLS, market on 100's of websites, and represent you right through closing…Never pay 6% or more to sell a home again in Florida. We succeed with much lower cost to you and we have the results to prove it! Choose 2, 3, or 4% selling commission for the agents who bring buyers. Or sell “by owner” and pay NO commission to a buyer's agent.

  • Our Professional Fee…$499 plus ½% at close ($699 min) ($500 per $100,000)
  • List Until You Sell listing-cancel anytime
  • We represent you in all contracts, inspections, and closing docs
  • 8:00am-8:00pm direct access to broker Keith R. Gordon
  • Pricing advice from the broker to maximize your sale
  • Broker personally calls each Realtor for feedback after each showing
  • We take all calls and schedule all showings
  • Our premium metal sign, free
  • Includes Street Smart ADDvantage® Realtor® E-Blast if you offer 4%
  • Best listing in MLS-Exclusive Right of Sale
Testimonials / FAQ / More Details / List Now

ADDvantage® Full Service 6%

6% paid at closing - 3% to ADDvantage® and 3% to a buyer's agent…Lockbox and home warranty through Old Republic home protection is included in the with the traditional 6% listing.

  • We represent you in all contracts, inspections, and closing docs
  • 8:00am-8:00pm direct access to broker Keith R. Gordon
  • Lockbox
  • Home Warranty through Old Republic home protection
  • Pricing advice from the broker to maximize your sale
  • Broker personally calls each Realtor for feedback after each showing
  • We take all calls and schedule all showings
  • Our premium metal sign, free
  • Includes Street Smart ADDvantage® Realtor® E-Blast if you offer 4%
  • Best listing in MLS-Exclusive Right of Sale
Testimonials / FAQ / More Details / List Now

Short Sale Listing

  • We represent you in all contracts, inspections, and closing docs
  • We handle all negotiations with the lender(s)
  • We have partnered by highly competent law firms and title companies
  • 8:00am-8:00pm direct access to broker Keith R. Gordon
  • We prepare a HUD BPO and Table of contents for the lender
Testimonials / FAQ / More Details / List Now

Articles About Listing in the MLS with ADDvantage®

Discounted Full Service Listings with No Cancellation Fee
How to get more money for your home
A statistic comparison betweeen flat fee MLS listing and full service real estate agents

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