Frequently Asked Questions
List Until You Sell. And, there are no strings attached. You can cancel at anytime, with no notice and no fee...period! View our Professional ADDvantage™ listing agreement.
Yes. No matter how many contracts need negotiating, the broker will negotiate an unlimited amount of contracts on your behalf.
At ADDvantage®, we do offer a 6% full-service option. With the 6% full-service option, we provide the seller with a free seller’s home warranty, a Realtor’s Supra Electronic lock box, and open houses! Our agents will accompany all agents and buyers at each showing, if requested by sellereed negotiating, the broker will negotiate an unlimited amount of contracts on your behalf. Besides that, the level of service that a seller receives is exactly the same regardless of the listing plan.
The best Internet exposure possible: Realtor.com with over 3.1 million monthly visitors ("Showcase" ad included) MSN real estate WallStreetJournal.com Homes.com with over 1.6 million monthly visitors Yahoo Real Estate with over 1.9 million monthly visitors Trulia.com with over 2.2 million monthly visitors Craigslist real estate HarmonHomes.com with over 500,000 monthly visitors Google Real Estate with over 1.4 million monthly visitors Oodle.com with over 1.5 million monthly visitors Vast.com with over 1 million monthly visitors Zillow.com with over 1.9 million monthly visitors Propbot.com, HotPads.com, Move.com, Juno.com, Excite.com, BobVila.com, Bargain Network, Iwon.com, WorldProperties.com (*Realtor.com Showcase properties only) Plus 100's of other MLS listing sites and local Realtor® sites.
Yes. Keith R. Gordon has extensive construction background which makes negotiating inspection reports and any possible concessions one of his strengths. The home inspection and WDO (wood destroying organism) reports will be ordered by the buyer's agent and paid for by the buyer. Title will be ordered by the seller with the guidance of ADDvantage®. Sellers choose the title company. ADDvantage® will recommend a title company if requested.
Yes. Typically, the HUD is ready two days prior to closing. Fortunately for the seller, there are only two major costs on their column of the "HUD settlement statement." These are the "owner's title policy" and "documentary stamps on the deed." These two costs are easy to determine. Use our "closing cost calculator" for reference. ADDvantage's broker will review the HUD and examine it for any errors so that they may be corrected prior to closing.
No. Keith R. Gordon represents sellers in most cities in Florida from The Florida Keys to Jacksonville, Panama City, Gainesville, Naples and even in our backyard of Tampa Bay. There is no difference between negotiating a deal in Jacksonville versus doing so for a client in Tampa. The reason is the method of receiving and delivering offers is exactly the same. All offers are sent by fax or email. Once received by our office, we scan the offer into our "offer system" which automatically sends the seller a copy and we call the seller to notify them of such. From there it is a series of phone calls and hopefully a fully executed contract to follow.
Yes. Keith R. Gordon has a perfect record with the State of Florida. Please feel free to check with the Department of Business and Professional Regulation. License no: BK409442
Our deeply discounted price of $499 plus ½% at close ($699 min) gets you the best service and marketing of any real estate company in Florida. There are no short cuts to what we offer. Our phones are answered live 7 days a week from 8:00am to 8:00pm, even Saturday and Sunday. The broker is ready to negotiate a deal the moment an opportunity arises. Our Internet marketing blankets the Internet through from MSN, Yahoo, AOL, Realtor.com, Homes.com, BargainNetwork, local IDX feed Realtor websites and hundreds more sites. Everything at ADDvantage® happens in real time. We pass on huge saving to you because of our efficiencies and volume of transactions. The closing fee applies only if you home closes and if one of our agents sells the home, we waive the closing fee as well.
If desired, a seller can lease a Supra electronic lock box for $179. Some sellers order a professional virtual tour for $144.99*. You don't have to buy a virtual tour as you can upload 25 pictures for free. *Some rural areas can be an additional $49-$99.
Yes. Feedback is important. Not that every Realtor's opinion is correct but once a few report back, their thoughts may form a consensus. As well, from a sellers' point of view, feedback is important. Our system automatically sends an email requesting feedback from all Realtors® that show your home. We follow up with a phone call following each showing to make sure we get Realtor feedback.
We are available from 8:00am-8:00pm 7 days a week. All calls are answered live by humans in Florida. All calls that refer to a clients account are stored in the appropriate account for accurate record keeping and easy retrieval. No matter how small the detail, that information is stored in the seller's account. The flow of information at ADDvantage® is state-of-the-art. We believe in making certain information extremely accessible to agents. We also believe that the more information a buyer's agent has, the faster you may get an offer. It all starts in the MLS with a showing request link where Realtors can request a showing without calling ADDvantage®. When they do, they are presented with all "public" documents associated with your listing such as a seller's disclosure, survey, elevation certificate, HOA and deed restrictions and other possibly helpful data.
In most counties in a Florida except Dade and Collier, the seller pays for and selects the title company.
The seller chooses the title company if they are paying for the title policy. In some cities such as Miami and Naples, the buyer pays for title and selects the title company.
Our interactive "closing costs calculator" will give you a very accurate estimate of your closing costs.
Besides a buyer's agent commission, there remains only one other significant seller expense to close which is state documentary stamps on the deed. Doc stamps on the deed are .70/$100. On a $100,000 sale, documentary stamps on the deed would be $700.
The buyer
The buyer pays for their closing costs but may negotiate for the seller to pay them. Under this scenario, the seller simply adds this cost to what they want to receive. For example, if you want $200,000 (before commissions and your closing costs) and the buyer asks for 6% back at closing for their closing costs, just add $12,000 to your $200,000 and agree to their request. But, there is one very large concern with doing this…It's the appraisal. By adding $12,000 to the sale price or contract, the home will now have to appraise at $212,000 as opposed with only having to get an appraisal at $200,000. Before accepting a contract with the closing costs being paid by seller, one must seriously consider the risk of failing to get an appraisal for the sales price and be forced back on the market and lose 30 days of valuable marketing time.
The buyer does.
Typically, the seller would pay for the second appraisal which costs about $300.
Yes, but the short fall will have to be negotiated between the buyer and seller. The seller could reduce the sales price to meet the appraisal but this rarely occurs. The buyer could increase their down payment to outset the short fall as well.
We belong to most MLS Realtor Associations in Florida. We are not members in Indian River, Levi/Dixie/Gilchrist and Suwannee County MLS Associations.
Yes we are. We also belong to Amelia Island, The Florida Keys, Gainesville, Tallahassee, Space Coast, Palm Beach, Ocala and many more.
All of our testimonials are authentic and any of our past clients would be glad to speak with you personally about our dedication to the success of each of our sellers. Clients submit testimonials electronically via the Testimonials Link. "We have earned our place in Florida as a leader in real estate technology, service and performance. As far as having more successes in any particular city in Florida, our success rate has more to do with getting a home listed at the most attractive price possible. There are some areas of Florida that inherently have more difficulty such as vacation areas. Buyers were out in force in the 4th quarter of 2009. As a whole, 2009 was a record year and I expect 2010 to outperform 2009." (Keith R. Gordon, broker for ADDvantage®)
Yes, our Professional ADDvantage™ listing agreement allows the seller to sell "by owner" and not pay any commission. It states this under 8/E of the listing agreement.
Yes you can. When you list online with ADDvantage®, one of the questions you will be asked is what percentage would you like to offer buyer's agents. Most sellers offer 3% but some offer 2, 2.5,3, 3.5 and even 4% or higher. This commission is not set in stone as your Control Panel enables you to change commission or other important elements of your listing at any time, for free.
No. You can change your price or commission anytime you wish free of charge.
Every 30 days, you can change everything about your listing for free. If you exceed this "every 30 days rule," there will be a $20 charge per round of changes.
Yes and no. Offering a 4% is attractive to the Realtors but buyers rule the decision making. As well, often buyers decide on what homes they want to see. The 4% offer is best promoted through a special email product we publish called Street Smart ADDvantage® Realtor® E-Blast. This email publication is sent twice a month to all Realtors within 35 miles of your property.
Everyone has a reason to list their home with agent or company. As well, sellers are always looking for someone to tell them some reassuring thoughts about how best to market. Listing agents may claim they have investors or buyers they can bring to the table. The truth is, what sells homes is attention to detail, marketing, the right list price and the right buyer. 86% of all buyers work with Realtors and listing agents only sell their own listings less than 2% of the time. For all these reasons, it may well be a smart decision to save 50% on the cost to sell and list with a team of marketing professionals with a powerful agent network throughout Florida..ADDvantage®.
Yes, unless no signs are allowed by deed restrictions. Some communities have their own custom yard signs and if this is your situation then use the name “ADDvantage” (we will supply art work if requested for exact front style). In many areas of Florida we have local phone numbers or you can use our toll free number 727-942-2929 or 1-877-232-9695.
Yes.
Yes. On Realtor.com, the MLS when available and on our website.
Yes. Just as long as the advertised price is the same as what's advertised in the MLS.
This is entirely up to you. My recommendation is leave very little to negotiate and list your home as close to where you will sell it. You will get more showings and ultimately more offers.
Keith R. Gordon will do a CMA (comparable market analysis) and will consult with you about the Florida real estate market and what pricing strategies are working best. This is included in the Professional ADDvantage™ program.
Yes. Agent Activate® is our showing service where buyers are shown your property by one of our qualified agents. 100's of Realtors® throughout Florida have sold an ADDvantage® MLS listed property. We track and rate each Realtor® creating a pool of qualified Agent Activate® agents. Once you list your home with ADDvantage® each Realtor® that shows your home will be given special consideration once we have evaluated their “Realtor® etiquette” and buyer skills via our feedback system. When we believe an agent has the right combination of skills, we then include those Realtors® into your Agent Activate® pool of available and qualified Realtors®. So when a buyer calls, the best agent will help sell your home and will be paid your "offered" commission, typically 3%. This saves you 50% in commissions!